Content Marketing Manager - Remote Anywhere In The World

Bitfinex - Anywhere

| THE ROLE: | In the fast moving cryptocurrency industry, content is key to education and adoption. Bitfinex stands as one of the oldest crypto platforms in a highly innovative environment. As an institutional and professional exchange with large and more sophisticated investors, the Content Marketing Manager must be able to speak their language, and write on topics, markets, new initiatives and developments in the style that reflects the Bitfinex brand and the mindset of our customers. We are looking for a sharp, engaged and knowledgeable individual who can write well, succinctly and to deadlines and meet all our content needs. He/She should be alert to the crypto newsflow, be able to suggest content ideas and produce well-sourced, editorial content that educates and informs. The right candidate will also be involved in editing Bitfinex Alpha, our flagship research product, written by a team of traders and analysts who are immersed in the markets. He/She will be a major contributor to the Bitfinex blog and lead educational initiatives with our partners and the listed projects on the exchange. He/she will also be responsible for promoting research and trading ideas in other forums to ensure greater recognition of Bitfinex’s thought leadership, and be able to promote Bitfinex exchange products as well as products of Bitfinex Securities. The role will suit someone who can both absorb information, take direction and execute but who also has the interest and passion to communicate ideas and suggest topics for new content. | YOUR DAY-TO-DAY: | - Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. - Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives - This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion - Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone. - Editorial calendar and organization workflows must be developed and managed. - Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why - Measurement and optimization of the program will be required on a regular and ongoing basis - Management of all creative resources including designers, writers, and other external agency relations - Integration of content programs with brand campaigns to drive brand demand. - Executive presentations on the program approaches and present the results.