Content Marketing Manager

Bitfinex - Remote anywhere in the world

| THE ROLE: Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone. Editorial calendar and organization workflows must be developed and managed. Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why Measurement and optimization of the program will be required on a regular and ongoing basis Management of all creative resources including designers, writers, and other external agency relations Integration of content programs with brand campaigns to drive brand demand. Executive presentations on the program approaches and present the results.